Company completes $3 million funding round led by notable investors 

Launches New App with Smart Emojis that Change Based on Current Events

LOS ANGELES, CA (December 5, 2017) – Genies, Inc. (“Genies”) today announced the closing of an additional $3 million in funding, valuing the Company at over $100 million. The Company also announced the launch of its new mobile app Genies, which allows users to create personalized expressive emojis that react to relevant daily happenings – ranging from breaking news to cultural holidays to personal life events — in real time.  

Powered by the Company’s [proprietary] animation AI platform, a user’s Genie reacts to events by changing its expression, mood, outfit, accessories, environment and props. The app is preloaded with hundreds of thousands of body, facial and style combinations for users to create mini clones of themselves and then interact with their friends’ Genies. Users also have the option to add friends into their “scene”. Genies can be shared via iMessage, Facebook Messenger, Instagram direct message, Snapchat and SMS. 

“Genies is a new type of media company that is simplifying the way people consume and share news by creating a unique medium of infotainment,” said Akash Nigam, CEO of Genies. “We are thrilled to launch this innovative product and to welcome an experienced and engaged group of new investors to our family.”

The latest funding round was led by Shawn Mendes and existing investor Russel Westbrook, and includes investments from Macro Ventures, Adrian Fenty, Andrew Gertler, Ndamukong Suh, the Attanasio family office, Todd Perry, Mickey Segal, Cameron Dallas, Jake Paul, and Charles King. Genies’ current roster of investors includes NEA, CAA Ventures, Foundation Capital and Thomas Tull. 

“I’m excited to be working with the Genies team and look forward to changing the way the world gets and interacts with news,” said global music star and Genies investor, Shawn Mendes. “We hear constantly that Millennials are not interested in traditional media and we believe this new form of infotainment will transform the way our users interact with current events.” 

For more information or to create your own Genie, please visit You can also find a video demo of the app here - 

Use Case Example 1: 

In the event that Snap, Inc. is launching a new product and the stock is trading positively, your Genie dresses itself in Snapchat apparel and Spectacles, holds an upwards trending stocks chart while running down Wall Street with an enthusiastic expression. Users will then be able to share their Genie with optional add-on text through its multi-compatible messaging platforms.

Use Case Example 2: 

It won't just be traditional news stories; your Genie will give you the option to engage with pop culture references and micro holidays in real-time. Participating in #TacoTuesday? Your Genie will be waiting for you sporting a bib, with taco and margarita in hand, ready to share and party with your friends. 


Based in Los Angeles with a presence in San Francisco and Bucharest, Romania, Genies Inc, formerly known as Blend, is focused on developing technology for millennial and Gen Z messaging platforms. Founded by three college dropouts Evan Rosenbaum, Matt Geiger, and Akash Nigam, the company has 30 employees and has raised over $15M capital from top-tier investors including Andrew Gertler, Arab Angel Investments, BoxGroup, CAA, Canvas Ventures, Compound Ventures, Foundation Capital, Galvanize, GM of the Philadelphia Eagles, Great Oaks Venture Capital, Jack and Jack, Jared Morgenstern, Lerer Ventures, Liquid 2 Ventures, Macro Ventures, Management 360, Maveron, NEA, RedSea Ventures, Russell Westbrook, Shawn Mendes, Sparklabs Global Ventures, Techinvest, TGZ Capital, Thomas Tull, Trinity Ventures, Triplepoint Capital, Visionnaire Ventures and XG Ventures. The app is available on iOS and Android.