Genies x Unity: Unlocking the Future of AI Avatars and Game Creation

At Genies, we’ve spent the past six years building toward a future where AI, gaming, and immersive technology converge - a future where smart, dynamic avatars become the connective tissue. Today, that vision takes a giant leap forward with our new partnership with Unity, the world’s leading platform for creating and growing games and interactive content.

Why This Partnership Matters

We know game development can be complex especially when it comes to avatar creation. Character modeling, rigging, and animation traditionally require huge time investments and specialized skills. That’s why we’re thrilled to bring our technology stack to the Unity ecosystem - helping developers spend less time on technical pipelines and more time crafting compelling gameplay and innovative design. 

But this partnership is more than just efficiency. It’s about unlocking new creative possibilities.

Introducing AI-Powered Smart Avatars & User Generated Content Tools

Avatars have evolved into living, breathing digital companions powered by advanced AI. Our Smart Avatars, built on large language models and behavioral AI, carry distinct personalities and engage players in real-time conversations and dynamic gameplay. And these avatars don’t always have to be lifelike; they can be stylized, fantastical, or completely imaginative, fitting the unique art style and vision of each game.

With our partnership with Unity, developers will be able to:

• Rapidly create high quality, game-ready avatars and assets that fit a broad range of visual styles - from avatars to fashion, accessories, and props - all seamlessly rigged and optimized for compatibility within your games.

• Bring AI Avatar Systems Straight into Gameplay: Genies Smart Avatars come equipped with memory, personality, and behavioral AI. They can act as quest-givers, co-op companions, or evolve based on player choices. Developers can create their own narrative-driven Smart Avatars to integrate as dynamic AI NPCs or let players create and play with their own persistent Smart Avatar companions. These intelligent, expressive, and adaptive avatars can engage in real-time conversations and dynamic gameplay, making them feel truly alive.

• Drop In-Game UGC Creation Tools Right Into Your Build: Empower players to generate their own avatars, fashion items, props, and digital goods directly in-game with Genies’ UGC tools. They can type “neon mushroom umbrella” or “lava tuxedo” and automatically see it appear - fully modeled and game-ready - unlocking personalized, emergent gameplay and transforming your game into a dynamic, player-driven world.

• Leverage Genies Login: to allow players to carry their persistent avatar identity, assets, and inventory across any game built with Genies’ framework, no recreating or reuploading necessary. The more utility a player has for their avatar, the more they’ll create, play, and invest in it.

• Access Genies’ Partner Network to Build with Top IP: Tap into our network of game, entertainment, sports and celebrity partners to bring recognizable assets into your game - or publish directly into each IP’s own UGC-powered platform, known as a Party. Keep an eye out over the coming months as we announce our first partners and what this unlocks for you.
  
  

What The Future Holds For Developers

We believe avatars are the next big evolution in AI - living, customizable companions who become an extension of the player. For the last six years, we’ve invested deeply in building a Smart Avatar Framework designed to enable limitless customization and compatibility from one experience to the next for avatars, fashion, and digital goods. Our avatars aren’t just visuals; they embody responsiveness, emotion, creative expression, and playability, everything AI personas need to truly come alive.

Our Smart Avatars come equipped with:

• Looks: Full customization powered by AI generated content (AIGC) meaning you can design your Genie to look however you’d like and can continue to personalize and evolve it.

• Brain: With advanced data and memory capture, your Genie learns about you deeply, continuously growing and evolving alongside you.
  Behavior: Real time behavioral responses allow your Genie’s personality, emotions, and actions to adapt and interact based on the context of conversations and play.

• Play: These avatars are fully game-ready and interactive across platforms and games, enabling new forms of immersive, personalized experiences.

Together with Unity, we’re equipping developers with the technology to push the boundaries of interactive, AI-powered gameplay - and we’re eager to see how you bring these systems to life in ways we haven’t imagined yet.

What’s Next?

Later this year, we’ll launch a dedicated landing page in the Unity Asset Store featuring our Verified Solutions and assets, followed by a deeper integration into the Unity Editor in 2026.

We’re incredibly excited to work alongside the vibrant Unity developer community because this partnership is all about empowering you to create faster, smarter, and more personalized gaming experiences.

Most of the Genies team are game developers themselves - passionate creators who understand the challenges and thrills of building games. We’re not just building tools for the community; we're part of it. Together, we can grow, innovate, and redefine what’s possible in game development.

We can’t wait to see how you use these tools to create the next era of immersive experiences and dynamic gameplay. The collision of AI, avatars, and user-generated content is here - and your creativity will shape where it goes next.

Stay tuned for updates, and if you’re a developer eager to learn more, visit our tech page or apply for our beta access community.