Five partnerships in five months. Each one a different category. All of them pointing the same direction. Genies has spent 2026 building the visual layer for the AI and working with new partners.

Key highlights below:

MLB Players Inc.: Every Baseball Player as an AI Character  February 5, 2026

Major League Baseball players agreed to let Genies create AI personas of themselves that fans can chat and interact with. The experience is live on Genies.com, covering every player in the league, with future deployment potential through third-party apps via the Genies SDK.

Read more: Axios | ESPN | Press Release

King Records: Japan's Iconic Anime IP Meets AI  February 24, 2026

Genies partnered with King Records, the leading anime and music subsidiary of Kodansha, Japan's largest publishing group, to bring King's globally recognized characters to life as interactive AI companions. The first focus is Hypnosis Mic, a multimedia franchise spanning hip-hop, anime, manga, and live performance.

Read more: Variety | Press Release

NBPA: NBA Players Come to Life as Interactive Avatars  March 5, 2026

Basketball's biggest stars, now with personalities to match. Through Genies' technology, NBPA-licensed avatars can be brought to life with AI-powered behaviors and voices, creating a new way for players to connect with fans beyond the court.

Read more: Forbes | Sports Business Journal | Press Release

Sanrio: Hello Kitty and Friends Enter the AI Era  March 20, 2026

Genies partnered with Sanrio, the global lifestyle brand behind Hello Kitty, My Melody, Kuromi, and 400+ other characters, to introduce interactive AI-enabled digital experiences. The first experience features gudetama, whose low-key humor and relatable personality have built a devoted Gen Z and Millennial fanbase.

Read more: Variety | Press Release

WEBTOON: Webcomic Characters Step Off the Page  April 27, 2026

The most recent deal might be the most ambitious. WEBTOON Entertainment, the global entertainment company behind some of the world's largest storytelling platforms, partnered with Genies to develop character-driven chat and digital experiences. Through the collaboration, participating creators can extend their characters into interactive 3D formats using avatar and creator tools integrated into WEBTOON's English platform.

The rollout begins this summer with a curated selection of titles including The Greatest Estate Developer, The Knight Only Lives Today, and My In-Laws are Obsessed with Me. Beyond chat, the companies will also introduce interactive digital collectibles. The program is fully opt-in for creators, with a future monetization stream built in.

Read more: Variety | GamesBeat | Anime News Network | Press Release