Genies kicked off 2026 with IP partnerships and there's more to come. Key highlights below:

MLB Players Inc.: Every Baseball Player as an AI Character (February 5, 2026)

Major League Baseball players agreed to let Genies create AI characters of themselves that can chat and interact with fans. ESPN The experience is exclusively chat via text or voice, with all players in the league available on Genies.com — with future potential deployment through third-party apps using Genies' SDK. Axios

Read more: Axios | ESPN | Press Release

King Records: Japan's Iconic Anime IP Meets AI (February 24, 2026)

Genies partnered with King Records, the leading anime and music subsidiary of Kodansha, Japan's largest publishing group, to bring King's globally recognized characters to life as interactive AI companions. PR Newswire The first focus is Hypnosis Mic, a multimedia franchise spanning hip-hop, anime, manga, and live performance.

Read more: Variety | Press Release

NBPA: NBA Players Come to Life as Interactive Avatars (March 5, 2026)

Through Genies' technology, avatars can be brought to life with AI-powered personalities and behaviors, enabling personalized and interactive digital experiences PR Newswire — opening a new dimension for players to connect with fans beyond the court.

Read more: Forbes | Sports Business Journal | Press Release

Sanrio: Hello Kitty and Friends Enter the AI Era (March 20, 2026)

Genies partnered with Sanrio — the global lifestyle brand behind Hello Kitty, My Melody, Kuromi, and more than 400 other characters — to introduce interactive AI-enabled digital experiences. PR Newswire The first experience will feature gudetama, whose humor and relatable personality have resonated strongly with Gen Z and Millennial fans. Variety

Read more: Variety | Press Release